Social Media

4 Things Twitter can Give to Business Intelligence

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Whilst I may have been one of the first proponents of Agile Business Intelligence, I am the first to admit that I have been rather late jumping on the social media bandwagon. However I am firmly convinced that social media such as twitter has a huge role to play as a source of data for business intelligence and data warehousing systems.

Without further ado, I would like to discuss 4 different types of information that can be extracted from twitter to add value to your BI system.

More Than Just Databases

or where can I get data
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To often I have seen organisations build a data warehouse and populate it with data from 2-3 corporate databases. Is this valuable, probably, but could we improve the value by combining it with data from outside the organisation, definitely. Consider what a data warehouse actually is – I would describe it as “an accessible repository of valuable data from disparate sources”. The keyword here is disparate. So before reading on, have a think about where you would usefully extract data from.

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Content Licenced by Creative Commons (CC BY-SA) Evan Leybourn - 2001 - http://creativecommons.org/licenses/by-sa/3.0/
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